How to Publish Instagram Trial Reels
Trial Reels let you test Reel performance with non-followers before deciding whether to share the content with your full audience. This article explains how publishing works and what limitations apply.
Trial Reels are an Instagram format that lets you test how a Reel performs before publishing it permanently on your feed. Trial Reels are shown only to people who don’t follow your account, so you can analyze initial performance without affecting your current audience.
Not all Instagram accounts have access to this feature. Availability depends entirely on Instagram.
👀 What you should know before getting started
You need at least 1,000 followers to publish Trial Reels.
Collaborators can’t be added to this type of content.
Trial Reels are shown only to non-followers during the testing period.
In the platform, the option always appears, but if Instagram hasn’t enabled the feature for your account, publishing will fail.
Not all accounts have access, because Instagram rolls this feature out gradually.
👥 Sharing the Trial Reel with your audience
Instagram lets you decide what happens to your Trial Reel after its initial publication. If you enable Share automatically with everyone, Instagram evaluates performance during the first 72 hours. If it gets a high number of views during that period, it will automatically be shared with your full audience. If you don’t enable this option, the Trial Reel won’t be shared automatically, even if it performs well. You’ll need to manage it directly from Instagram.
This feature and its criteria depend entirely on Instagram. The platform only displays the option so you can configure it.
How to publish a Trial Reel
Click + Create new post and select Instagram as the social network.
In the content type dropdown, choose Trial Reel.
Add your caption and upload the video.
Configure the Share automatically with everyone option for after the trial period.
Select the date and time, or skip this if you want to publish right away.
Choose how to complete the post, such as schedule or save as draft.
🔎 How can I check if my account can publish Trial Reels?
You can check whether your account has access by verifying:
Whether the Trial Reels option appears during content creation. 👉 Remember: it always appears in the platform, but it only works if Instagram has enabled access for your account.
Whether your account has more than 1,000 followers.
Whether Instagram has enabled this feature on your profile. It may take time even if you meet the requirements.
If you get an error when publishing, it means Instagram hasn’t activated this feature for your account yet.
❓ Frequently asked questions
Why do I see the Trial Reels option if Instagram won’t let me publish them?
Because the option always appears, but it only works if Instagram has enabled the feature for your account. If it’s not active, publishing will fail.
Who sees a Trial Reel during the testing period?
Users who don’t follow your account. Instagram analyzes early performance without showing it to your regular audience.
Do users know they’re watching a Trial Reel?
No. They’ll see it as a regular Reel and won’t know it’s in a testing phase.
Where can I see my Trial Reels on Instagram?
They’re visible only to you on your profile, in the drafts section. They don’t appear publicly on your feed while they’re in testing.
Can a Trial Reel appear elsewhere on Instagram even if it’s not on my profile?
Yes. Instagram states it may appear in other places, such as audio, filter, or location pages used in the Reel, or if someone shares it via DM.
Can I add collaborators to a Trial Reel?
No. Instagram doesn’t allow collaborators for this format.
What happens after the 72-hour testing period?
If you selected the automatic option and performance meets Instagram’s internal criteria, the Reel will be published automatically on your feed. If you chose the manual option, you’ll be able to decide whether to publish it.
Can I switch from manual to automatic after scheduling the Trial Reel?
No. Instagram doesn’t allow you to change the publishing mode once the Trial Reel has been created.
Why do I get an error when publishing even if I meet the follower requirement?
Because Instagram hasn’t enabled the feature for your account yet, even if you have more than 1,000 followers.
Why does the error You reached maximum number of trial reels that is allowed to be published by Content Publishing API appear?
This error can appear for two different reasons, even though Instagram shows the same message in both cases:
You’ve reached the maximum number of Trial Reels allowed by Instagram within a certain period.
Your Instagram account doesn’t have the Trial Reels feature enabled.
Even if you can select the Trial Reel option in the platform, Instagram only allows publishing Trial Reels from accounts where this feature is enabled. If the account isn’t eligible, the Instagram API returns this same error.