Ads

How to manage your ad campaigns

Manage advertising campaigns in Metricool

In the top menu you can find the Ads section. From there you can manage your campaigns on two ads platforms: Meta Ads, Google Ads and Tik Tok Ads.

Within this section you can see a table where you can see all the ad campaigns you have run .

Display Structure

  • Campaigns

  • (Ad) Groups

  • Advertisements

  • Keywords (Google Ads)

  • Recommendations (Google Ads)

How to manage your campaigns

In the top bar, you have the following options:

  • Search: You can search for campaigns by entering keywords.

  • Time Range: Select the dates you want to analyze.

  • Refresh: Update the displayed information.

  • Filters: You can filter by status (Active, Paused, and Removed), by platform (Meta Ads, Google Ads, and TikTok Ads), and by Objectives (Reach, Conversions, Registrations...).

  • Fields: Customize the columns you want to display (Platform, Objective, Strategy...).

  • Create Campaign: You can create new campaigns from Metricool. Check the step-by-step guide here.

Additionally, you can update the daily and lifetime budget per campaign or ad groups by clicking on the amount, as well as enable/disable campaigns, ad groups, and/or ads.

Was this helpful?