Summary Metrics

This article explains what you can review in the summary section across all connected social accounts.

Summary

This section gives you a summary of all social network accounts connected to the platform. Metrics are shown as totals and also ordered individually from highest to lowest.

What metrics will you find in this section?

• Account: number of followers or subscribers, plus impressions or views, depending on the metric available in the social network’s community section.

• Posts: interactions, number of posts, and list of posts.

• Ad accounts: impressions, clicks, and performance, such as CPM.

💡 On Instagram and Facebook, posts and interactions include posts, reels, and stories.