Competitor Analysis
Use competitor analysis to compare public profile performance and spot trends that can improve your content strategy.
Competitor monitoring
Analyzing competitors helps you identify what works in your industry and make better content decisions. In the Competitors section, you can review key public metrics without needing account permissions. Data is retrieved through the API so you can compare competitors with your own profiles in one place.
Add favorite competitors
Mark competitors with a star to make them easier to find in the list, comparison table, and report.
Competitors view
In the Competitors section, you'll see a table with all your connected competitors and their key metrics. From here, you can analyze and compare their performance directly. By default, all competitors are selected and displayed in the table. To adjust the selection:
Click the All competitors button in the options bar.
A dropdown opens where you can:
Use the search bar to find specific competitors by name.
Click Select all to select all competitors at once.
Click Clear to deselect all competitors.
Select or deselect individual competitors by clicking on them.
The button updates to show X items selected based on your selection.
The same filter can also be applied within the posts list, so you can review and compare competitor posts for the selected profiles.
This approach gives you more flexibility to manage selections quickly, especially when working with a large number of competitors.
Customize columns and export data
From the competitors table, you can customize which metrics to display and export the data.
Columns: click the Columns button to choose which metrics appear in the table. Toggle each option on or off depending on what you want to see.
Download CSV: click Download CSV to export the competitor data shown in the table. This allows you to analyze the metrics offline or share them with your team.
Available metrics
Competitor data available through the API is organic only.
Followers and likes: these metrics can only be tracked from the moment you add the competitor. Earlier history is not available.
Posts
By clicking Posts (All) in the header, you can view all competitor posts and sort or compare them by the metric you want.
Availability: Once you connect a competitor, you can access their posts starting from the first day of the previous month.
Available data sync: You can sync up to 300 posts from a competitor account, depending on API availability for each platform. To request this, contact support through chat.
Additional history: If another user previously added the same competitor, more stored data may already be available.
Engagements: Competitor interactions such as reactions, comments, shares, or reposts are shown as an average per post. The platform divides the total interactions by the number of posts published during the selected period.
More stats: Click More Statistics next to the competitor name to open a new window with extra details and metric trends.
Specifications for X
Posts: The last 100 posts or the last 30 days are imported, whichever comes first.
Previous history: Posts before that range cannot be retrieved.
Daily updates: From the moment of connection, posts from the previous day are synced for each added competitor.