Facebook

Connect Facebook: Complete Guide

This guide explains how to connect a Facebook Page, which permissions you need, and what features become available after the connection.

Before you start

To connect a Facebook Page, you must have an admin role on the personal profile that manages that page. You can check this in Facebook under Manage Page > Settings > Page Roles. Other roles cannot be used for the connection.

Connecting personal profiles or creator profiles is not supported.

Add the page

  1. Open another browser tab or window and log out of Facebook.

  2. From the platform, open the connections dashboard.

  3. Click Connect Page. A Facebook pop-up window appears.

  4. Log in to your personal Facebook account and grant access to the platform. This does not connect the personal profile. It only authorizes access to the Pages managed by that profile.

  5. Select the Facebook Page you want to connect from the list of pages where you are an administrator.

  • If your Facebook Page is linked to an Instagram account, that Instagram account connects automatically.

If you manage many Facebook Pages, especially for clients, it is better for each administrator to connect their own pages. If Facebook later revokes permissions, fewer pages need to be reconnected.

To connect a Facebook Page from the iOS mobile app, you must accept tracking permissions. Otherwise, the connection fails.

If your page does not appear or the connection does not work, see I can't connect Facebook.

Schedule your content on Facebook

Key points

  • Content: publish posts, Reels from 3 to 90 seconds, and Stories up to 60 seconds. You can add a title to posts with video or Reels.

  • Media: attach images, up to 10 per post, one video, or one GIF. Mixed formats are not supported.

  • Character limit: 6,192 characters per post.

  • Alt text: supported through the ALT button.

  • Mentions: tag up to 3 Pages using the autocomplete suggestions.

  • First comment: use the message icon to add a first comment with extra details such as hashtags or CTAs.

  • Location: use the map icon to add a place tag. Suggestions come from Facebook’s API.

Notes

  • A Reel published as a Story on a Facebook Page cannot exceed 60 seconds.

  • If a location does not appear, try a more specific search or use the full location name.

  • To promote posts, you must also connect a Meta Ads account.

How to create a post

To schedule content, go to the Planner tab and follow these steps:

  1. Click + Create new post and select Facebook.

  2. Add your text. You can mention other Pages.

  3. Optionally upload media files.

  4. In global settings, you can enable the URL shortener and select SmartLinks.

  5. In Facebook settings, you can enable post promotion and add a title for video posts or Reels.

  6. Choose the date and time, then save the post.

  • You can also schedule content with an autolist.

Image and video requirements

Image specifications

  • Format: JPEG or PNG.

  • Size: up to 30 MB.

  • Resolution for square posts: 1200 × 1200 px.

  • Resolution for horizontal posts: 1200 × 900 px.

  • Linked images: 479 × 246 pixels on desktop and at least 320 pixels wide on mobile.

Video specifications

  • Format: MP4, MOV, or GIF.

  • Size: up to 500 MB.

  • Duration: 1 second to 240 minutes.

  • Aspect ratio: 1:1 for desktop or mobile, or 4:5 for mobile only.

  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio from 128 kbps.

  • Resolution: at least 1080 × 1080 px.

  • Animated GIFs: minimum height and width of 120 px.

Reels specifications

  • Duration: 3 to 90 seconds.

  • Resolution: minimum 540 × 960 px.

  • Aspect ratio: between 1.91:1 and 9:16.

  • Frame rate: 23 to 60 FPS.

A Reel published as a Story on a Facebook Page cannot be longer than 60 seconds.

Stories specifications

  • Story images: JPEG, PNG, or GIF. File size up to 4 MB. For PNG, 1 MB or less is recommended to avoid pixelation. Use a 9:16 aspect ratio to avoid cropping or blank space.

  • Story videos: MP4. Audio codec AAC with a maximum 48 kHz sample rate and stereo channels. Video codec H264 or H265, progressive scan, closed GOP from 2 to 5 seconds, and 4:2:0 chroma subsampling. Use a fixed frame rate.

Recommended resolution is 1080 × 1920 px, with a minimum of 540 × 960 px. Use a 9:16 aspect ratio, audio bitrate of 128 kbps or higher, and a maximum duration of 60 seconds.

Was this helpful?
Was this helpful?