Threads Metrics
This article explains the available Threads metrics and how to interpret them in the analytics section.
Threads
All metrics on the Threads page are organic.
Below, you’ll find all the available metrics for your Threads account:
COMMUNITY · DEMOGRAPHICS · POSTS
Community
✅ GROWTH
Followers: Total number of followers the account has at the end of the selected period, based on the difference between the current day and the day before the selected period.
Profile views: Number of times your profile was viewed during the selected period.
Posts: Number of posts published during the selected period. Reposts and replies are not included.
Followers growth: Net increase or decrease in followers during the selected period.
Daily followers: Average number of followers gained per day within the selected period.
Followers per post: Average number of followers gained per post published during the period.
Daily posts: Average number of posts published per day.
Posts per week: Average number of posts published per week.
💡 When you hover over the arrow next to the metrics, the percentage change compared to the immediately preceding equivalent period is shown. For example, if a week is selected, it is compared to the previous 7 days.
✅ LIKES BALANCE
The follower balance records all follower movements. If a follower unfollows and then follows again, it counts as two follower actions. Movements of deleted or restricted accounts are also included.
The follower balance helps you see how your community responds to posts and which days bring the biggest follower gains or losses.
The graph helps you see the days when more followers were gained or lost, showing the net increase or decrease for each day. In summary, the balance shows the difference in follower count each day compared to the previous day.
Followers: Number shown in the follower balance for the selected period.
Demographics
Demographic data includes gender, age, followers by country, and followers by city. Threads only generates these metrics starting from 100 followers. It can be viewed as a chart or table.
Posts published in period
Shows the posts published within the selected period. The data displayed corresponds to the accumulated performance of each post from its publication date up to yesterday. The filter only determines which posts are included based on publication date.
✅ SUMMARY
Engagement: See section What is engagement?.
Interactions: Total number of actions users performed on posts, including likes, replies, reposts, quotes, and shares.
Views: Total number of times the posts were displayed.
Posts: Total number of posts published in the selected period.
✅ INTERACTIONS
Likes: Total number of likes on the posts.
Replies: Total number of replies on the posts.
Reposts: Total number of times the posts were reposted.
Quotes: Total number of times the posts were quoted.
Shares: Total number of times the posts were shared.
Posts: Total number of posts published in the selected period.
✅ TYPES
In this section, you can view as a chart or table whether interactions happened on links, images, events, or videos in your posts.
✅ LIST OF POSTS
Type: Type of post: link only, video, or image.
Date: Date when the post was published.
Views: Number of times the post was displayed.
Likes: Number of likes on the post.
Replies: Number of replies on the post.
Reposts: Number of times the post was reposted.
Quotes: Number of times the post was quoted.
Shares: Number of times the post was shared.
Engagement: See section What is engagement?.
What is engagement?
Engagement measures how users interact with your content in relation to how visible or far-reaching it is.
In the platform, you can choose between different calculation formulas.
Note: The engagement of competitors is calculated differently from your own account. We recommend adding your own account as a competitor to make the data comparable.
Learn more here.